Trailers, interviews, behind the scenes footage and sneak peeks of comic cover art are just some of the ways in which Marvel gives fans an extra level of insight into the franchise via the short video platform. MarvelĬult entertainment brand Marvel uses TikTok to expand on and promote its growing range of formats, which include film, TV, animation and comic books. The majority of its posts contain very similar stock imagery and footage, making it as effortless as possible to jump onto new trends with little preparation or post-production necessary. Whereas some brands on TikTok go all-out to wow their followers with stunning videography and seamless editing, Ryanair’s minimalist approach gets the job done arguably more effectively and on a budget. All the while, the company ensures its core selling point – flights across Europe at rock-bottom prices – remains front and centre of all its posts to reinforce wider messaging on its other channels. Carefully selected trending audio is added, with hilarious results – sounds which at first glance seem completely unrelated to air travel but are cleverly adapted to fit the context.

The airline mostly uses images and footage of its planes alongside a filter designed to superimpose human facial features onto any background, resulting in a kind of personified mascot. Ryanair’s formula is simple, yet effective. The consistency and tone of its viral content has enabled the brand to accumulate more than one million followers on its official account as of August 2021.

Ryanairīudget European airline Ryanair is a prime example of how humour can increase engagement and brand presence on the TikTok platform. Here are ten of my favourite brands that have let their creativity shine on TikTok. While many companies still shy away from the app, some have embraced it with open arms, resulting in huge success. Moreover, ever-evolving TikTok trends call social media managers to adopt a more agile, innovative and authentic approach than they have perhaps done previously. With a myriad of filters, effects and editing techniques to choose from, TikTok has opened up new and unique marketing opportunities for those brave enough to take on the challenge.Ī steep rise in the app’s popularity among consumers has allowed brands actively marketing on the platform to become more confident and creative as they reach out to a widening audience of potential customers.

Funniest tik tok trends